This tutorial will show you how to do this without using a plugin. But then there’s the premium version with even more features and 24/7 support. Vague much? In a nutshell: GA is the analytics tool that provides reports about activity on your site. For this part, we shall add Google Analytics to your site without copy-pasting code into your header.php. But our Google Analytics tag is only live for us, not the users we intend to track. We’re going to create a new account for our website – and I’ll be using my own test site as a guinea pig. It’s available on the WordPress plugin repo, meaning you can install it directly from your WordPress admin dashboard. This was incredibly helpful!! Add the Google Tag Manager code to your site, either manually or with a plugin. Extremely Helpful Blog Post! Using a plugin is even easier. You can choose between several applications like the “Web”, “Android”, “AMP” etc. In addition to installing Hotjar by using the handy “Hotjar Tracking Code” tag type, you can install our Tracking Code on GTM as a Custom HTML tag. Thank you so much! Share your thoughts in the comment section below. Next, click the Create Account link as we highlight in the screengrab below. So giving advice about modifying your files in a theme specific way is dangerous. Site not affiliated with Automattic Inc. Join over 50k people who receive our weekly WordPress related newsletter. You’ll be redirected to the beautiful Google Tag Manager admin dashboard. Hi bhagwa Data that you might fail to capture using other tracking software. The Google Tag Manager (or GTM) is the best way to include scripts in your WordPress installation. Since we want to track traffic on all pages, we can go with the existing trigger (or create a new custom one. Even inserting code directly in your theme’s functions.php has the same problem. Your Google Analytics tag isn’t live on your site yet, but you can check if it’s working by hitting the Preview button as we illustrate in the following image. This translates to timely and accurate data  – the kind of data that means all the difference between success and failure. Let us roll up our sleeves and get down and dirty. Does that even make sense? GTM is a tool that fires your tracking codes based on … However, the first step is to install GTM itself. Go to your Sites list and click on the Tracking Code button for the Site you want to track. Once you install the plugin, click the Activate button as shown below. At a high level, the steps are: Create an account, or use an existing account, at From our GTM account, the instructions say you need to paste the first code high in the , and the second code immediately after the opening  tag. Also, you can check via that any account is created or not and the account should match with the one that is showing on your site. We say this because there exists a number of other tag management systems such as Tealium, Qubit and Adobe Experience Platform Launch just to mention a few. Thank you! Here are a couple of benefits to drive the point home: And to thing all you have to do is install the Google Tag Manager code to your site either manually or via a plugin. Replies to my comments It's Free. Notify me of followup comments via e-mail. How sweet? It should be your Gmail account if the site is owned by you or maybe your client’s account. Packed with all the features you need to collect data like the pros. The visuals that accompany the text were especially helpful. In this article, I will show you how to correctly install Google Tag Manager on your WordPress Website.. Next, you need to sign in with your Google account. Ideal would be to find from where the GTM code gets added and change it to a new one if you are not aware of the past development. Albeit not ideal, it will work when placed lower in the code. All rights reserved. You can control when and where your code fires, on what kinds of events you want it to track and activate, and a lot, lot more. This will launch a slide-in pop-up that allows you to name your version and add a description. Scroll down till you find “functions.php”. that works with most themes without modification: I added this solution to the plugin, currently as an experimental option. And on the right-hand side, you should see your GTM number as shown here: If you see that image and your Google Tag Manager number, it means that you have successfully integrated Google Tag Manager into your WordPress site. That out of the way, there is a lot to learn so let us dive right in. Thank you for this great explanation of adding Google Tags Manager manually to a WordPress site! A notice at the top of your screen will inform you that you need to enter your GTM ID to start using Google Tag Manager for WordPress. Now click the “Preview” button on the top right: This will show an orange bar indicating that it’s in “Debug” or “Preview” mode. If you already have the Google Analytics code on your site, you need to delete it first or you’ll capture the same data twice. You can migrate all existing tags to Google Tag Manager, Google Tag Manager offers you a single container to deploy multiple tags and manage them from an intuitive dashboard that makes the whole process a breeze, This tag management system allows you to deploy tags quickly. Thanx for all the great screen shots and instruction Freddie. Still, I’m doubtful you’ll ever need the premium features anytime soon, because the free version is packed to the brim amigos. Feel free to ask if you have any further question or you can mark this topic as closed/resolved. Choose the method that works for you. Choose Page View under Track Type since we would like to report all page views to Google Analytics. This plugin provides a code placement option for the second code snippet. However, if you’re the kind of person who likes to keep their plugin usage down to a minimum, this tutorial is for you! Head back to your Google Tag Manager and click the Tags on the left navigation menu. How Can You Take Your IT Career To The Next Level? Notice, from the image above, we are using a child theme of the free Elegant WordPress theme in our example.

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