(, Marketers today create content for multiple audience segments — marketing to three audience segments is most common. The most popular are: 49. (Strategy Analytics, 2018), As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (, 24% of marketers plan on increasing their investment in content marketing in 2020. The average mobile Internet connection speed is 17.6 Mbps. CRM is among the top three tools and technologies for creating personalized interactions with customers to foster loyalty and better marketing ROI. (Statista, 2020), In 2019, over 87% of video marketers on LinkedIn described the platform as an effective video marketing channel. These statistics offer insight into how other companies are using the medium to reach, educate, and nurture their audience. A new report to help marketers prioritize their strategies and outperform their goals. (Statista, 2020), In 2023, Instagram is projected to reach 120.3 million monthly active users in the U.S., up from 107.2 million users in 2019. 29.15 petabytes of that monthly traffic comes from video. The most expensive domain name sold (that was publicly reported) was Voice.com for $30 million. (Pew Research Center, 2019), In a 2018 Deloitte survey of 1,100 U.S. executives from companies considered to be early AI adopters, 82% reported a positive return on their investment for their AI initiatives. (, 20% of marketers are using automated email marketing campaigns. every month. (YouTube), 74. (, 35% of marketers choose to send three-to-five emails per week to their customers. (Statista), 17. (seoClarity, 2020), 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. That was 4,500 people per month vs. my 1,000. (Seasia 2019), 13. (Statista, 2019), Women accounted for 56.4% of Instagram users in the U.S. as of February 2020. (Internet Live Stats), 45. That's why it's critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve. (GlobalWebIndex Social Media Trends 2020). The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%. (Statista, 2020), YouTube and Facebook are the most widely used platforms among video marketers — used by 85% and 79%, respectively. (Statista, 2020), As of January 2020, LinkedIn had an addressable ad audience reach of 88% in Iceland, making it the country with the greatest rate of reach for the platform. With email marketing statistics, you'll be able to discover the ways other businesses are using email to maximize their ROI and connect with customers. 83% of U.S. consumers leveraged data from e-commerce websites to inform their retail shopping experiences. The average Internet connection speed is 11.03 Mbps. (Omnisend, 2018), Over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight." (Animoto, 2019), 43% of survey respondents say that branded video is the most memorable type of content shared by companies. "click to call" option). Of Snapchat's $1.79 billion global revenue in 2019, $1.07 billion came from North America. (statcounter), 10. Sign up here to receive the emails your friends told you about. (Think with Google). 70% of the time spent on YouTube is through users’ mobile devices. (Digital Commerce 360 2019 ecommerce in review report), 64. Here’s the geographic breakdown: (GlobalWebIndex Global Ad-Blocking Behavior infographic). (, As of Q1 2020, there are 2.6 billion monthly active Facebook users. (, 73% of people admit to skimming blog posts while 27% consume them thoroughly. Mobile-friendly email is the second most-used tactic email marketers to improve their performance. (Statista, 2019), Improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns. (HubSpot, The average global adblocking rate in early 2018 was estimated at 27%. As of April 2020, WhatsApp was the top messaging app in terms of monthly active users globally. (SEMrush, 2019), 86% of companies produce blog content compared to other formats. (Wyzowl, 2020), 80% of video marketers claim that video has directly increased sales. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4b1a2c88-cd4a-4952-951b-3ae377d2edae', {}); With billions of people on social media globally, understanding how to market on various social platforms has become an integral part of every business's success. (Statista, 2020), In 2018, social media ad spending reached about $27 billion in the U.S. (including paid social ads, games, and apps). On average, 11% of mobile website traffic comes from social media. (LinkedIn, 2020), Social selling leaders are 51% more likely to reach quota. Mobile visitors are 123% more likely to bounce from a mobile website if it takes 10 seconds to load (as opposed to 1 second). (SEMrush, 2019). (Statista, 2020), According to a survey during the Q3 2019, 48% of Snapchat users in the U.S.shared content to the social platform on a weekly basis. There Were 1.8 Billion Global Digital Buyers in 2018 (Statista) As of writing, there are 7.7 billion … (Wyzowl, 2019), 92% of marketers make videos with assets they already have. (, Text will always be the foundation of search so making sure the text around your website's assets is descriptive will help them rank well in search. (Facebook), 73. The average eCommerce website conversion rate in the US stands at 2.63% as compared to the global website conversion rate of 4.31%. Looking for the latest marketing statistics and trends? It estimates that the Google Search Index contains over 100,000,000 gigabytes of data. (Statista). The most popular top-level domain (TLD) is .com with 145.4 million. (Campaign Monitor, 2019), Nearly 25% of people who open an email on a mobile device will open it again: 70% will stick with their mobile device, and 30% will go elsewhere. (HTTP Archive), 39. (Sinch, 2020), Consumers are 35x more likely to open mobile messages than emails. (Wyzowl, 2020), 88% of video marketers reported that video gives them a positive ROI. There are 7.77 billion people in the world. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the home improvement industry is $6.40 and the most expensive home improvement industry keyword CPC is $320. (Facebook, 2019), 64% of people across generations said they prefer messaging to a call or email. (Statista), 59. (Statista, 2020), The majority of Snapchat visits by users are generated via mobile phones. Whether you're focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we've collected a plethora of statistics to help you connect with your customers, reach your target audience, and boost conversions. (Statista, 2019), As of 2018, U.S. adults spent 215 minutes, or 3 hours and 35 minutes, on average every day on a mobile device. (Deloitte, 2018), 30% of enterprise companies surveyed in a 2018 Deloitte study have slowed an AI initiative in order to address cybersecurity concerns, and one-in-five have decided not to launch AI initiatives due to cybersecurity worries. (Wyzowl, 2019), As of April 2020, two billion users were accessing the WhatsApp messenger monthly. (eMarketer). (Statista), 23. (, In 2019, the number of global email users amounted to 3.9 billion. Log in. The continuous increase of Internet users will also mean that technology will go through innovations, creating new opportunities and benefits of accessing the Internet. (NameStat), 30. More commonly, 37.9% of consumers will buy something a quarter of the time that they see an ad. (Wikipedia), 26. (Statista, 2020), 58% of smartphone users feel more favorable towards companies whose mobile sites or apps remember who they are and their past behavior. 2. Users of all ages use the Internet in the U.S. (Statista). (Campaign Monitor, 2019), Mobile readers who open emails a second time from their computer are 65% more likely to click through. (Statista, 2019), The number of messaging app users worldwide is expected to reach 2.48 billion by 2021. (Statista, 2020), In 2018, there were 3.7 million brand-sponsored influencer posts on the social platform. Endurance Group (parent company of HostGator, Millennials have the most with 8.1 accounts, Do research on products they’re interested in (43%), Learn about brands and products from ads (27%), Get recommendations from their connections (24%). 50% of consumers say free shipping is the #1 factor when deciding whether to make a purchase. More users access the Internet with an Android device (38.9%) than any other desktop or mobile device. With impressive video capabilities on smartphones today, it's also an affordable and easy tactic to implement, no matter your business type or resources.

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